We focus on the people you need to reach, convert, and retain.

For over 10 years, our user centred approach has helped companies respond to changes in human behaviour and profit from technology.

Clients choose us to:

Evaluate


Objectively assess products, services, and experiences.

Improve


Radically optimise cross-channel journeys and experiences.

Explore


Investigate and solve complex business problems.

Launch


Rapidly develop, test, and launch new value propositions.

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Latest posts

Developing a truly collaborative and responsive design system in Figma

As Visual Designers, User Experience Designers, User Interface Designers, Product Designers, we naturally become comfortable with the tools that we use. My recent experience testing whether I could create a design system library that is fully functional and responsive in a new tool, has made me think differently about prototyping and prompted me to make the switch to Figma from Adobe XD.

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People don’t care about your digital transformation – they just want their $#!T to work!

It might seem like a bold choice to give a talk about how people don’t care about digital transformation at a Digital Transformation Summit, but as an expert in User Research, Esther Stringer knows the importance of ensuring stakeholder buy in and giving users what they really want and need – something that works. This post gives an overview of the talk and its key takeawys.

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Designing in an interconnected world

The way the design thinking process embraces uncertainty and creatively works through problems makes it very effective in tackling complexity and creating new possibilities. This was the sentiment held by many speakers at the UX Scotland conference and is what we try to remember through every project at Border Crossing UX.

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