User Research Links: March 2015

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Francois

Here’s a round up of the user research we’ve come across recently. If you’re interested in the latest user research insights, click on the “continue reading” link below.

Ethnography guidance: Open policy making toolkit (GOV.UK)

“GOV.UK have produced some absolutely brilliant guidance documentation on ethnographic research. This is a must-read if you need to generate insights that provide opportunities for change and innovation.”

Link to article

How Ikea took over the World (Fortune)

“Today research is at the heart of Ikea’s expansion. “The more far away we go from our culture, the more we need to understand, learn, and adapt,” says Mikael Ydholm, who heads research. Rather than focus on differences between cultures, it’s his job to figure out where they intersect.”

Link to article

Users’ perception of product ratings: New qualitative and quantitative findings (Baymard Institute)

“Product ratings can be incredibly helpful to users in terms of gauging a product’s quality or value, especially when they lack domain knowledge or have little prior product experience. However, for users two key pieces of information must be present: the average rating score (obviously) and the number of ratings that average is based on.

Link to article

Got time for more?

 

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