Identify and implement the changes that matter most
Adopt a user centred approach to continuous improvement
In an ever increasingly complex world, keeping pace with the demands of customers has never been harder. Technology and changes in customer behaviour have disrupted the traditional way of doing business. Meeting customers’ expectations is no longer enough to succeed, you must anticipate and exceed them.
Our UX continuous improvement services help you identify, test and implement the changes that matter most. That’s why forward-thinking companies ask us to test, measure and prioritise their proposition improvements.
Developed over 10 years, our user centred approach starts with looking your proposition from the end-user’s perspective. Combining this with our intimate understanding of human behaviour and technology, we rapidly design and test both incremental and radical improvements. Then we roadmap the changes based on impact and effort to your customers, and your organisation. That’s how we help you only focus on the optimisations that deliver ROI.
So, whether you are looking to make a quick impact or optimise over time, we can help you.
Rapidly resolve specific user experience issues.
Improve conversion rates and campaign performance.
Increase the volume and value of data and financial transactions.
Reduce the cost of customer acquisition and retention.
Secure buy-in and build momentum.
Minimise risk and wastage to maximise RoI.
How we do it?
We use the following techniques to improve business performance and customer satisfaction:
- Business analysis
- Competitor research
- Research strategy
- Generative research
- Evaluative research
- Requirements gathering
- UX strategy
- Expert review
- UX audit
- Concept development
- Product, service & experience design
- Rapid prototyping
- User testing.
Time & Cost
Our improvement services are tailored to each client’s problems and requirements. Project timelines start from 5 days and fees from £10,000 (exc. VAT).
“Border Crossing’s support and insights were core to ensuring our app is centred on our customer’s needs.”